From February 7 to May 30, 2026, the Company of the Daughters of Charity is conducting a formative journey for Sisters called to oversee their respective Provinces’ mission of animating the Company’s social media presence. This initiative arose from the awareness that the digital environment has become a vital space for encounter, sharing, and witnessing charity.
This formative journey is led by Catarina Érika de Morais, a specialist in institutional communication and digital marketing. She leads meetings and practical workshops, offering the Sisters guidance and tools to foster a more conscious, organized, and mission-aligned digital presence.
The Mission of Communicating in the Digital Environment
More than just learning communication techniques, the training aims to help the Sisters understand that communication itself is a mission. In the digital world, every post, image, or video can render visible the life and service of the Company, bringing people closer to Vincentian spirituality and the reality of life in the communities.
In this context, social media animators play an essential role: ensuring that the Provinces’ digital presence is consistent with the Company’s identity, transmitting values, experiences, and initiatives born from service to the poor.
Communicating on social media does not mean simply promoting activities, but sharing the life of the mission, giving visibility to the service carried out in the communities, and building bridges with people who may never have direct contact with the reality of the Daughters of Charity.
A Structured Formative Path
The journey is organized into two complementary stages. In February and March, the Sisters participate in meetings dedicated to reflection, strategy, and the purpose of institutional communication. In April and May, practical workshops will take place to help apply the concepts studied, fostering autonomy in digital content production.
During the initial sessions, participants reflect on fundamental questions for a conscious digital presence: who we are in the digital environment, to whom we speak, and how to maintain coherence between mission, language, and image. From these reflections, they work on building clear institutional presentations and strategically organizing the Provinces’ social media profiles.
Planning to Communicate with Purpose
Another key aspect of the journey is content planning. Participants learn to organize their communication by defining editorial lines and priority themes that express the Company’s life and mission.
Social media thus becomes a space capable of narrating stories of solidarity, mission experiences, and concrete signs of charity lived in daily life.
The training also addresses the different formats used on social media – such as posts, carousels, stories, and short videos – helping the Sisters choose the most appropriate format for each message.
A Digital Presence at the Service of Charity
In the final months of the journey, practical workshops will help participants develop concrete skills for content production, including creating visual materials and short videos inspired by the life and mission of the communities.
At the end of the training, it is expected that each social media animator will be able to contribute to strengthening an authentic, organized, and deeply Vincentian digital presence.
Inspired by the missionary spirit of Saint Vincent de Paul, the Sisters continue to seek new ways to communicate charity in today’s world. As the holy founder reminded: “Love is inventive to infinity.”
Even in the digital environment, this love continues to find ways to announce hope, share faith, and make visible the charity that transforms lives.
International website team of the Company
